• Hi, my name is



    Launched hundreds of new products in a fast-paced,
    highly competitive environment for a 
    Global Fortune 100 company.

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    & Strategy

    • Revenue & Profit Generation
    • Customer Long-Term Value Mgmt 
    • B2b Client Relationships
    • Retail Experience
    • Business Plans
    • Product Development
    • Execution Planning
    • Project Management
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    • End-to-end Business Management

    • P&L and Budget Planning

    • Data Driven Decision Making

    • KPI & Performance Tracking

    • Competitive Analysis


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    • Change Agent
    • Influential in a matrix organization
    • WOMEN Unlimited™ mentor - providing leadership to women in major corporations
    • Coaching & Team Building
    • Brand Advocate

    I am a Marketing Leader with a proven record of driving and growing businesses.


    I have a strong combination of experience encompassing business and product management, marketing, retail, full P&L management, sales, and customer loyalty which can be universally applied to any Consumer Product or B2b organization.


    My expertise and passion is in developing brand strategy and is centered on creating an immersive customer experience, leading toward a lifetime of engagement with the brand.


    Hands-on experience managing businesses ranging from $50 million to over a billion dollars.


    B2b/Client relationship experience with high-profile companies: AT&T, Ford, Amazon, Wal-Mart, Target, Best Buy, Subaru, T-Mobile.

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    Brand Marketing

    Head of Brand Marketing

    Home Entertainment


    • Driving brand marketing and executing business unit strategies for the TV/Home Theater, Audio, Gaming/PC Monitor and Laptop portfolio
    • Lead development of annual marketing and communications plans in harmony with a cross-functional integrated marketing team of subject matter experts marching towards revenue, profit, and market share growth
    • Develop and implement customer engaging strategies that energize, differentiate, and showcase LG’s industry leading portfolio of premium products, services, and technologies


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    Marketing & Corporate Communications

    Vice President - Product, Brand, & Channel Marketing

    Brand Advocate and Leader

    • New business model development and product management
    • Lead corporate initiatives that impact and involve multiple groups within the U.S. and Japan
    • Customer experience champion, leading activities to engage customers towards their lifetime value to Brother International
    • Accountable for driving development and execution, brand marketing, brand building market development
    • Content implementation and brand building activities on the Amazon platform and channel partner ecommerce sites


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    Consumer Product Marketing

    Vice President - Customer Journey & User Experience
    Customer Engagement Management Architect

    • Responsible for designing the blueprint for the ideal customer experience, while identifying the cultural implications and procedures needed to deliver these experiences
    • Established hardware, content services, customer support and marketing harmonization at all touch-points, to increase customer lifetime value management (LTVM), brand loyalty and revenue
    • Translated insights from “big data”, customer narratives (trends, storytelling) and human factors (cognitive, ergonomics, user experience, clues and sensory) to arrive at Omni-channel and personalized customer experiences
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    Vice President - Consumer Product Marketing
    End-to-end Business Management

    • Responsible for all aspects of the business including sales, marketing, inventory, and P&L management
    • Drove record revenue and profit by applying consumer insights to develop marketing plans, prioritization of sales channels, and competitive differentiation
    • Implemented over 25 innovative go-to-market tactics that had never been previously executed at Sony
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    Marketing Strategy
    & Business Consultant

    Strategic Advisor

    • Advise and support the development and execution of marketing, sales, distribution (retail/B2B), operational excellence, and customer engagement strategies
    • Assist leadership teams in identifying strategic revenue opportunities and provide feasibility studies on market development
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    Sales Leadership

    B2B/Client Relationship Management

    • Conducted strategic and competitive analysis by category and geographic locations to maximize sales and market share
    • Introduced sales and inventory management metrics that made supply chain management more efficient, contributing hundreds of thousands of dollars to the company’s bottom line
    • Selected and managed technology partners
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    Experienced Senior Merchant 

    • Participated in all phases of the retail operation - including; senior buyer, store merchandising, inventory management, logistics, and customer service
    • Managed the process for store design, signage and process flow to improve the customer experience

    "Phil is strategic and driven leader with a unique ability to manage up. He presents himself with confidence and professionalism, while remaining approachable and collaborative. Having worked on both sides (retail and vendor), Phil offers a unique skill set that would appeal to a broad range of companies."
    - Kristen Elder, VP Residential BUilder & Showrooms at Ferguson Enterprises


    "I find it refreshing to work with people who aren't afraid to synthesize information rapidly, form a responsible conclusion, and decisively act. Phil is exactly that kind of individual. Phil's decisions are always governed by logic and reason; never by politic."

    - Bear Prelogar, Chief Innovation Instigator at BareSkull Innovation


    "Phil Lubell is a versatile leader who intimately understands marketing, business and retail. In even the most complex discussions, he manages to bring a fresh perspective while maintaining a pragmatic business approach and challenges others to look at certain situations through a new lens."

    - Suzanne McDonnell, Director of Partnerships & People Marketing at Sony


    "Phil is an expert at building solid teams of intelligent, passionate individuals. He is a great motivator, always working to support his team to achieve its highest potential."

    - Lisa Hamidi, Corporate Branding at Qualcomm


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